Book Notes: Microtrends

December 18th, 2007 · No Comments

Microtrends: The Small Force Behind Tomorrow’s Big Changes. Like the incredible force released by a tiny little atom in a chain reaction, so is the impact of so called “microtrends” in our society and culture today. Heralded by books like “The tipping point” and “Megatrends” this EYE-OPENING book describes statistically small changes that predict cataclysmic change in the way our societies steer towards the future… Here is a list of some of the incredibly revealing “Micro trends” that are impacting us right now, and that warrant a complete change or and adjustment in our paradigms, or else we will be working with the “wrong map of socio-cultural reality”, at least for the western world. You can better understand the effect of these small forces if you read “The tipping point”. Read more to find out the seeds of the trunks of our new WORDL REALITY…

Here is a list of some of the TOP microtrends that really caught my attention. The details and craft of arguments for each one of them is best left to those interested in reading the entire book, but needless to say, my eyes where open to so many new things and I realized and recognized so many patterns that I had not yet pinned down! But more than anything… he whole thing is PREDICTIVE! Take what you may, for your own use. Ihighly recommend it,as reference and guide for some future “Shocks”. Now, the list:

On the Love, Sex, and Relationships: The proliferation of office romance, and “Cougars” (older women + Younger men”
On Work Life: Wordy women: Women in the communications and media professions
On Race and Religion: Protestant Hispanics
On Health and Wellness: DIY Doctors
On Family Life: Pet Parents
On Politics: Christian Zionists
Teens: Aspiring Snipers
Lifestyle: Unisexuals (what the hell is this? read the book to find out!)
Money and Class: Shy Millionaires, Non-Profiteers
Looks and Fashion: Surgery Lovers
Technology: Social Geeks, New Luddities (Curious yet?)
Education: College Dropouts